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FROM STRATEGY TO IMPLEMENTATION

One practice. The thinking and the making.

Depending on the engagement, Penser can provide:

STRATEGY
Research
Audience analysis
Communication strategy
Behavioural analysis
Positioning
 

NARRATIVE
Messaging
Executive narrative
Brand story
Campaign strategy
Key messages
 

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ENGAGEMENT
Stakeholder engagement
Workshops
Leadership communication
Employee engagement
Consultation
 

DESIGN
Brand identity
Information design
Campaign creative
Presentations
Digital communication
 

ACTIVATION
Toolkits
Campaigns
Launches
Change resources
Implementation
 

MEASUREMENT
KPIs
Evaluation
Behavioural indicators
Outcome measurement

HOW WE CAN WORK TOGETHER

START WITH WHAT YOU NEED.
 

ADVISORY | A senior perspective.
For a specific challenge, decision or period of change.
 

STRATEGY | A clear plan.
For organisations that need to understand the problem and establish the right approach.
 

IMPLEMENTATION | Make it happen.
For organisations that need strategic communication translated into practical outputs and engagement.

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ONGOING | Senior support when you need it. 
For organisations that benefit from an experienced communications adviser without the overhead of a permanent senior resource.

Business Presentation

Our

CAPABILITIES

Strategic communication for complex change
 
Penser helps organisations communicate what is changing, why it matters and what people need to do next.

Our capabilities span strategy, communication, behaviour change, adoption and brand.

Engagements can be tailored to the challenge or built around one of our core packages.

01.

STRATEGIC CHANGE COMMUNICATION

THE CHANGE COMMUNICATION PACKAGE

For organisations preparing for or implementing significant change.
 

Includes:

  • Change communication strategy

  • Stakeholder and audience mapping

  • Change narrative

  • Key messages

  • Leadership communication

  • Communication roadmap

  • Engagement approach

  • Adoption considerations

  • Measurement framework
     

Possible outputs

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Strategy
Communication strategy
Stakeholder strategy
Audience mapping
Communication roadmap
 

Leadership
Executive narrative
Talking points
Leadership presentations
Leader toolkit
 

Engagement
Stakeholder engagement
Employee communications
Workshops
Consultation materials
 

Activation
Campaign concepts
Digital communications
Change toolkits
Implementation assets

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Helping people understand and adopt change.

For major transformation, reform, organisational change and strategic initiatives.

02.

AI ADOPTION & WORKFORCE READINESS

THE AI ADOPTION PACKAGE

For organisations that need people to understand, trust and use AI effectively.
 

Includes:

  • AI adoption assessment

  • Audience and stakeholder mapping

  • Adoption barriers

  • Workforce communication strategy

  • Leadership narrative

  • AI adoption roadmap

  • Employee engagement

  • Communication resources

  • Measurement approach
     

Possible outputs
 

Readiness
AI readiness assessment
Audience analysis
Adoption barriers
Behavioural diagnosis
 

Leadership
AI narrative
Executive briefing
Leadership messaging
Talking points
 

Workforce
Employee communication
AI guidance
FAQs
Workshops
Adoption campaigns
 

Measurement
Adoption indicators
Feedback mechanisms
Evaluation framework
Reporting

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Helping organisations move from AI strategy to practical adoption.
 

For organisations introducing AI tools, new ways of working or AI-enabled transformation.

03.

BEHAVIOUR CHANGE & PUBLIC COMMUNICATION

THE BEHAVIOUR CHANGE PACKAGE

For initiatives where awareness alone isn't enough.
 

Includes:

  • Audience research

  • Behavioural diagnosis

  • COM-B analysis

  • Audience segmentation

  • Behaviour change strategy

  • Message strategy

  • Campaign approach

  • Engagement strategy

  • Evaluation framework
     

Possible outputs
 

Insight
Audience analysis
Behavioural diagnosis
Barrier mapping
Segmentation
 

Strategy
Behaviour change strategy
Communication strategy
Campaign strategy
Engagement plan
 

Creative
Campaign concepts
Messaging
Information design
Digital content
Communication assets
 

Evaluation
Behavioural indicators
Measurement framework
Campaign evaluation
Outcome reporting
 

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Turning understanding into action.
 

For government, public-sector and corporate initiatives where communication needs to influence behaviour.

04.

BRAND & REPOSITIONING

THE BRAND REPOSITIONING PACKAGE

For organisations whose strategy has moved ahead of their brand.
 

Includes:

  • Brand discovery

  • Stakeholder and audience insight

  • Positioning

  • Value proposition

  • Brand narrative

  • Messaging architecture

  • Brand identity direction

  • Brand experience considerations

  • Implementation roadmap
     

Possible outputs
 

Strategy
Positioning
Brand strategy
Value proposition
Audience definition
 

Narrative
Brand story
Messaging
Corporate narrative
Key messages
 

Identity
Visual identity
Brand system
Guidelines
Templates
 

Activation
Launch strategy
Internal engagement
Stakeholder communication
Brand rollout
 

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Helping organisations clarify who they are and where they are going.
 

For organisations entering a new phase, changing direction or needing to shift perception.

05.

STRATEGIC COMMUNICATIONS ADVISORY

THE STRATEGIC ADVISORY PACKAGE

Available as a project or ongoing advisory engagement.
 

Support can include:

  • Executive communication

  • Strategic messaging

  • Stakeholder risk

  • Reputation

  • Change communication

  • Issues and opportunities

  • Board communication

  • Leadership positioning

  • Communication planning
     

Flexible senior support, tailored to the challenge.

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Senior thinking when you need it.
 

For leaders who need an experienced communications adviser without building a large consultancy engagement.

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