Strategic communication design for change and behaviour.
Penser is a strategic communication design practice that helps organisations clarify their direction, communicate change and influence behaviour.
We combine strategy, brand, behavioural insights and communication design to help organisations position themselves clearly, build understanding and move people to action.
STRATEGY. BRAND. COMMUNICATION. BEHAVIOUR.
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penser.com.au
We are
Designing communication that helps change happen.
Organisations change constantly.
New strategies. New markets. New technology. New policies. New ways of working.
But change only creates value when people understand it, trust it and know what to do next.
Penser helps organisations communicate through periods of change, growth and complexity. We design communication around the people who need to understand, engage with or act on what is changing.
Founded by Peter Davison in 2017, Penser brings more than 20 years of experience across strategic communications, brand, communication design, stakeholder engagement and organisational change.
Our experience spans government, healthcare, financial services, technology and corporate environments.
We bring strategic thinking, behavioural insight and practical communication design together to turn complex ideas into communication people can understand, engage with and use.
What we do
Strategic communication design
We design communication around the change an organisation needs to achieve and the people who need to make it happen.
01.
Strategic Change Communication
Designing communication that helps people understand and adopt change.
02.
AI Adoption &
Workforce Readiness
Helping organisations move from AI strategy to practical adoption.
03.
Behaviour Change & Public Communication
Turning understanding into action.
04.
Brand &
Repositioning
Helping organisations clarify who they are and where they are going.
Experience that connects strategy with action
MULTI-DISCIPLINARY
A trusted network of specialists across strategic communications, behavioural science, design and stakeholder engagement.
GOVERNMENT
Experience across NSW Government and complex public-sector environments.
SENIOR-LED
Direct access to senior strategic and creative expertise throughout every engagement.
20+ YEARS
Experience across strategic communications, brand, communication design, stakeholder engagement and organisational change.
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CASE STUDIES
Ideas for leaders navigating change.
Why Penser?
THINK CLEARLY.
COMMUNICATE WITH PURPOSE.
Strategic
We start with the problem, the people and the change that needs to happen, not the deliverable.
Behavioural
We consider what people need to understand, believe and do for communication to have an impact.
Practical
We turn strategy into communication people can understand, engage with and use.
Connected
We bring strategy, brand, behavioural insight and communication design together so they work as one.
Flexible
We work independently or alongside existing teams, bringing in trusted specialists when additional expertise is required.