
CAPABILITIES
Strategic communications capability for complex organisations.
Penser helps organisations connect strategy, leadership, stakeholders and communication.
Our capability is focused on the areas where strategic communications can have the greatest organisational impact.
STRATEGIC COMMUNICATION
Connecting communication to organisational strategy.
Penser helps leaders establish what needs to be communicated, to whom, why and with what intended outcome. [Starting from AUD $12,000]
We can support:
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Strategic communications frameworks
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Communications strategy
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Communications priorities
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Strategic narrative
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Positioning and messaging
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Communications governance
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Communications planning
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Measurement and evaluation
BRAND ALIGNMENT
Creating clarity and consistency around what the organisation stands for.
When organisations are changing, growing or repositioning, communication needs to remain aligned.
Penser helps organisations connect organisational strategy, positioning, messaging and stakeholder experience. [Starting from AUD $15,000]
We can support:
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Organisational positioning
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Brand and strategy alignment
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Messaging frameworks
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Value propositions
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Strategic narrative
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Leadership messaging
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Audience alignment
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Communications consistency
Change Communications
Helping people understand what is changing and what it means.
Change creates communication challenges across leadership, employees, stakeholders and the broader organisation.
Penser helps organisations communicate change with clarity, context and purpose. [Starting from AUD $15,000]
We can support:
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Change communications strategy
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Change narratives
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Leadership communication
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Employee communication
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Stakeholder communication
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Communication planning
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Change engagement
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Communications measurement
Executive Communications
Helping leaders communicate with clarity and authority.
Leaders need communication that connects organisational priorities with the people they need to influence. [Starting from AUD $7,500]
Penser provides strategic advice and practical support across:
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Executive messaging
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Leadership communication
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Speeches and presentations
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Executive briefings
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Town halls and leadership forums
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Key messages
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Stakeholder communication
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Issues and sensitive communications
Internal Communications
Connecting people with organisational priorities.
Effective internal communication helps employees understand where the organisation is heading, why it matters and what it means for them.
[Starting from AUD $10,000]
Penser can support:
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Internal communications strategy
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Employee engagement communication
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Leadership communication
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Organisational updates
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Strategic campaigns
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Change communication
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Employee narrative and messaging
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Communication planning and evaluation
Stakeholder Communications
Building clarity across complex stakeholder environments.
Penser helps organisations understand stakeholder needs and develop communication that supports relationships, priorities and organisational objectives. [Starting from AUD $12,000]
We can support:
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Stakeholder analysis
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Stakeholder communication strategies
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Stakeholder messaging
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Engagement planning
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Issues communication
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Executive stakeholder communication
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Consultation communication
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Communication materials

A focused
communications capability.

Penser brings these capabilities together around the organisational challenge rather than treating them as separate services.The work may involve strategy, brand alignment, leadership, internal communication or change.
The objective is the same: clearer communication that supports organisational outcomes.Discuss a communications challenge
