About
Penser is a strategic communications consultancy.
penser [pɑ̃se],
French verb: to think, to conceive, to think through.
We help government and enterprise organisations communicate through strategy, change and complexity.
Penser was founded by Peter Davison to provide organisations with direct access to experienced strategic communications expertise without the layers of a large consulting firm.
Peter works directly with clients to understand the issue, provide strategic advice and develop practical communications that support organisational objectives.
Peter Davison Principal
Peter is an experienced communications practitioner with a background across government, enterprise and agency environments.
His experience spans strategic communications, internal communications, executive communication, stakeholder engagement, organisational change and communications leadership.
INSIGHTS
The penser perspective
Communication should lead somewhere.
Communication is often measured by what gets produced and distributed.
Penser is more interested in what happens as a result.
Do people understand?
Do they trust the direction?
Do they know what is expected?
Can they act?
Does the change become embedded?
Understanding. Alignment. Behaviour. Adoption. Outcomes.
That means looking beyond the message to the people, context and conditions that influence whether change actually takes hold.
Behaviour
What makes people act?
People do not change simply because they have been given information.
They need the capability, opportunity and motivation to act.
Penser draws on behavioural science to understand the conditions that influence behaviour and to identify what needs to change for communication and engagement to have an impact.
Capability
Do people have the knowledge, skills and confidence?
Opportunity
Do the systems and environment support the desired behaviour?
Motivation
Do people have a reason to act?
Adoption
How does change become behaviour?
Awareness is only the beginning.
Successful adoption requires people to understand why change is necessary, see what it means for them, develop the capability to act and receive the reinforcement needed to sustain new behaviours.
Penser uses established change and adoption thinking to help organisations move from communication to action.
Awareness → Desire → Knowledge → Ability → Reinforcement
Organisational change
People change within systems.
Leadership, culture, processes, technology and organisational momentum all influence whether change succeeds.
Communication is most effective when it is connected to the wider change effort.
Penser therefore considers communication as part of the change system, not as a separate activity.
Measurement
Measure what changed.
The question is not simply:
Did we communicate?
It is:
Did communication contribute to the outcome?
Penser connects communication activity with understanding, attitudes, behaviour and organisational outcomes.
Understanding → Attitudes → Behaviour → Outcomes
AI and the future of work
AI transformation is a human challenge.
Technology can be deployed quickly. Changing how people work takes longer.
Successful adoption requires more than tools and governance. People need clarity, capability and confidence around how AI will affect their work.
Penser brings communication, behavioural thinking and change practice together to help organisations navigate that transition.
LET'S TALK
