Government & Procurement
Strategic communications for government and complex public-sector environments
Government work often sits at the intersection of policy, reform, organisational change, stakeholder expectations and public scrutiny.
Penser helps government organisations make complex priorities clear, align stakeholders and communicate change effectively.
We bring senior strategic communications experience together with brand, stakeholder engagement, design, behavioural thinking and change communication to help turn complex challenges into practical action.
Make the complex clear.
Discuss a government or procurement requirement →
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Government experience
Penser brings experience working across NSW Government and complex public-sector environments, alongside extensive experience with major organisations in health, infrastructure, financial services, technology and other regulated or highly complex sectors.
Our work has included:
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Strategic communications and communication planning
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Organisational and transformation change communication
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Executive and stakeholder communication
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Internal communication and employee engagement
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Brand strategy and organisational positioning
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Narrative and messaging development
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Issues and reputation communication
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Visual and information communication
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Communication for major initiatives and programs
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Stakeholder and community engagement support
Penser is particularly suited to assignments where the challenge is not simply producing communications, but working out what needs to be communicated, to whom, why and how it will lead to action.
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Where Penser can help
Strategy and communication
Turn complex priorities, strategies and initiatives into clear communication frameworks, narratives and plans.
Change and transformation
Help leaders and organisations communicate reform, transformation, new ways of working and organisational change.
Stakeholder engagement
Clarify stakeholder needs, develop engagement approaches and connect communication with the broader change environment.
Executive communication
Develop clear, credible communication for leaders navigating complex issues, major initiatives or organisational change.
Brand and positioning
Align organisational positioning, brand, narrative and communication so different audiences receive a consistent and meaningful story.
Information and visual communication
Make complex information easier to understand through clear messaging, information design and visual communication.
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A senior consultancy without the layers
Penser is led by Peter Davison, a senior strategic communications practitioner with more than 20 years’ experience across communication, brand, design and strategy.
Clients work directly with the person leading the engagement.
Where a project requires additional specialist capability, Penser can bring in trusted associates and collaborators to complement the core team.
This gives government and enterprise clients access to senior expertise while maintaining a focused, accountable engagement.
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Built for complex environments
Penser’s multidisciplinary experience means we can work across the boundaries between strategy, communication, change, brand and stakeholder engagement.
That matters when an issue does not fit neatly into one category.
A transformation program may need change communication, stakeholder alignment and executive messaging.
A new organisational strategy may require positioning, narrative development and internal engagement.
A major public initiative may require clear information, stakeholder communication and practical implementation support.
We start with the problem, then determine what is needed.
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Procurement
A practical, senior-led approach to government engagements
Penser can support government agencies and other public-sector organisations through appropriately scoped consulting and communications engagements.
We can respond to:
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Requests for quotation
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Tenders and proposals
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Panel opportunities where Penser is an approved supplier
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Direct approaches where permitted under applicable procurement arrangements
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Subcontracting and delivery partnerships
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Project-based consulting engagements
Procurement requirements vary between jurisdictions, agencies, panels and engagement values. Penser is happy to work within the relevant procurement process and provide the information required for due diligence and evaluation.
For procurement enquiries, contact Peter Davison at peter@penser.com.au
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NSW Government
Penser is a Sydney-based consultancy with experience across NSW Government and public-sector environments.
We are developing our participation across relevant NSW Government procurement opportunities and schemes, including opportunities for strategic communications, strategy, visual communication, written communication, digital communication and related services.
Where a particular scheme, panel or procurement arrangement applies, Penser will work within its requirements rather than assuming a particular procurement pathway.
NSW Government procurement enquiries →
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Australian Government and other public-sector opportunities
Penser is also available to support Australian Government, statutory, government-owned and other public-sector organisations where our capabilities and experience are relevant.
We can participate as a specialist communications provider, project partner or subcontractor within larger engagements where appropriate.
For Commonwealth procurement, panels and standing offers may have specific eligibility, scope and quotation requirements. Penser will work within the applicable procurement arrangements for each engagement.
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Relevant experience
Our case studies demonstrate experience across:
Government
Strategic communication, organisational change and public-sector initiatives.
Health and infrastructure
Communication and engagement in complex, highly visible environments.
Financial services and technology
Transformation, brand, positioning and communication across complex organisations.
Enterprise change
Strategy, internal communication, stakeholder alignment and organisational transformation.
Brand and information
Brand strategy, narrative, information design and communication systems.
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Working with Penser
Every engagement starts with understanding the problem.
We establish:
01 — The challenge
What is happening and what needs to change?
02 — The audience
Who needs to understand, support or act?
03 — The outcome
What does success need to look like?
04 — The response
What strategic advice, communication or intervention will make the difference?
The result is focused advice and practical communication designed around the actual challenge, not a predetermined list of deliverables.
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Let’s discuss your requirement
If you have a government, transformation, communication or stakeholder challenge that needs senior strategic support, we’d be interested in hearing about it.
Tell us what you’re trying to achieve.
Discuss a project
Peter Davison
Director, Penser
+61 (0) 405 122 277
